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Social Media Marketing Predictions for 2015

By Cindy King, January 1, 2015: social media viewpoints Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s what they had to say:
Vorsicht youtube - Facebook greift an!

Eine Milliarde Menschen schauen monatlich Youtube-Videos mit über sechs Milliarden Stunden Spielzeit an, pro Minute werden werden 100 Stunden neues Videos hochgeladen. Deswegen greift facebook an - und wer direkt auf Facebook hochlädt (ohne youtube-Link) wird klar bevorzugt! Mehr über den Kampf der Giganten in der SZ.
Auf die Länge kommt es an

Videpunk Markus Hündgen (Videojournalist der ersten Stunde und seriöse Quelle für Webvideos) hat sich die Statistiken einmal genauer angeschaut: „Webvideos dürfen lang sein“ ABER: „Kaum ein Nutzer schaut ein Video bis zum Ende. Zwei elementare Erkenntnisse, die weitreichende Folgen für Videoproduzenten haben.“ Auf die Länge Kommt es an.



#1: Video Becomes the Content of Choice

In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.

Let’s look closer. In August 2014, Facebook surpassed YouTube in the number of video views via desktop according to comScore. It’s important to note that YouTube still has more views across all devices. As of September 2014, Facebook attracted a billion video views per day, a roughly 30-fold increase since July.

ck-heidi-cohen-facebook-vs-youtube-views-e1417584970525

Facebook surpasses YouTube in videos viewed on desktop.

Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. While these results still show YouTube ahead, the trend favors Facebook.
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The number of video posts continues to increase on Facebook.


Also, Facebook videos receive significantly more shares than YouTube. This makes sense because sharing and engagement are at the heart of Facebook interactions.
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Videos are shared more on Facebook than on YouTube.


YouTube is the best-performing social media platform to drive trackable sales,according to AOL's Convertro research.  It's the first, last or only platform touched. ck-heidi-cohen-funnel-position-e1417585433820

YouTube drives more trackable sales.

Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Baer cross-promotes and posts this content.
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Check out how Jay Baer uses video to cross-promote his content.

Here’s how nimble marketers can jump on this 2015 video trend:
Create your own regular video episodes. Take a page from Jay Baer’s playbook. His cost is under $125 per episode!

Provide the five key types of content your target audience seeks. Use Marcus Sheridan’s “They ask, you answer” approach. Record your employees who know the information, but are challenged to put their words in print.

Get your customers into the act. Videos captured with a smartphone are much easier than writing a review. Make it easy for customers by setting up an area of your establishment to encourage them.

Heidi Cohen, president of Riverside Marketing Strategies