Facebook surpasses YouTube in videos viewed on desktop.
Based on SocialBakers’ data, video posting moved away from YouTube towards Facebook in 2014. While these results still show YouTube ahead, the trend favors Facebook.
The number of video posts continues to increase on Facebook.
Videos are shared more on Facebook than on YouTube.
YouTube drives more trackable sales.
Earlier in 2014, Convince and Convert’s Jay Baer introduced his Jay Today, a 3-minute video. Baer cross-promotes and posts this content.
Check out how Jay Baer uses video to cross-promote his content.
Here’s how nimble marketers can jump on this 2015 video trend:
Create your own regular video episodes. Take a page from Jay Baer’s playbook. His cost is under $125 per episode!
Provide the five key types of content your target audience seeks. Use Marcus Sheridan’s “They ask, you answer” approach. Record your employees who know the information, but are challenged to put their words in print.
Get your customers into the act. Videos captured with a smartphone are much easier than writing a review. Make it easy for customers by setting up an area of your establishment to encourage them.
Heidi Cohen, president of Riverside Marketing Strategies.